Mindshare has won the media strategy, planning and buying business for Bord Bia following a competitive pitch process which also included Starcom and Initiative. The account was previously held by Carat.
Commenting on the pitch win, Emma O’Doherty, Managing Director said “We are delighted to have the opportunity to work with Bord Bia, it is such an important organistation for the Irish economy both at home and abroad. They have done great work to date and we look forward to being part of their forthcoming plans.”
As reported on Adworld.ie a few weeks ago, Irish International has picked up the creative account for Bord Bia.