Home News Aldi Play Rugby – Boys and Girls

Aldi Play Rugby – Boys and Girls

The Lowdown:

Did you put the Fear of God in anyone this morning? Did you scare anyone? Well did you?

Probably not. Let’s be honest, very few of us did. We’d most likely be fired if we had but that’s the premise of Aldi Ireland’s new Play Rugby ad, promotiong their sponsorship with the IRFU. Aldi Play Rugby is a national IRFU initiative that encourages a healthier way of life, for children to be active, participate and learn new skills.

The ad tells the story of a young boy who idolises, Paul O’Connell. So much so he recites his infamous “Fear of God” speech every morning (minus a few choice curse words) before the two eventually meet on the rugby pitch.

The commercial was shot over 3 days in various locations across Ireland. The campaign was fully integrated with TV, OOH, digital elements and print materials and will also appear during the November Internationals.


Client / Advertiser – Aldi Ireland
Creative Agency – Boys and Girls
Account Director – Sarah Sherry
Account Manager – Sorcha Brady & David Carter
Executive Creative Director – Rory Hamilton
Creative Director – John Kilkenny
Art Director – Mikey Fleming
Copywriter – Sam Moorhead

Production Company – Butter Production
Director – Zak Emerson
Producer – Michael Duffy
Actors / Agent – Sam Hardy / Pamela Hughes of the Take2 Agency
Agency Producers – Derek Doyle & Paul Ellis
Post Production – Windmill Lane
Sound – Mutiny
Music – Gareth Averill in Assembly

Previous articleIn the Company of Huskies Wins Nissan Account
Next articleIMJ Agency Issue