The Dublin-based customer experience agency eightytwenty has picked up a Eurobest award for its “Swiping out Sex Trafficking” campaign for the Immigrant Council of Ireland.
The Euorbest Awards, which are run by the organisers of the Cannes Lions, were held in Antwerp last night and the awards celebrate European creativity.
The campaign used the Tinder app and created fake profiles of women to highlight the important issue of sex trafficking in Europe. The campaign received widespread coverage on social channels and appeared across global media in publications like Time, Huffington Post, Buzzfeed and Mashable.
“This was the first use of Tinder in Ireland for a campaign of this nature and one of the first globally. Tinder had become an extremely popular app in Ireland, and it provided us with a unique, innovative and stand out way of communicating to men the issues faced by women involved in sex trafficking.” Cathal Gillen, client partner, eightytwenty.
Other winners on the night included Adam and Eve DDB who won the Integrated Grand Prix for John Lewis and ‘Monty’s Christmas’, Forsman & Bodenfors who took home the Creative Effectiveness Grand Prix for the Volvo ‘Live Test Series’ with the Grand Prix for Good going to FCB Global for the ‘This Girl Can’ campaign for the UK Government body Sport England
Speaking about the award eightytwenty CEO and founder David Connor said “2015 was our first year entering leading International awards and we’re delighted to have won at The Sharks, Eurobest and received a nomination at the Cannes Lions”.