Fresh from its success after picking up three coveted D&AD pencils for its JFK Unsilenced campaign Rothco, now part of Accenture Interactive, has picked up a gold pencil for the same campaign at the One Show, the largest non-profit industry awards programme in the world, which were held as part of Creative Week in New York. The agency also picked up Wood Pencils in the Sound Design & Use of Music for Websites & Digital Design and Use of Branded Audio Content categories and a Graphite Pencil in the Sound Design for Film Advertising category. Further winners are still to be announced tonight, Friday May 11th, for which the agency is also shortlisted.
Rothco is the first Irish agency to win a Gold Pencil at the awards and its victory comes weeks before the Cannes Lions where many industry insiders believe it is on course to pick up an award for the campaign.
The campaign used specialist AI technology to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – The Dallas Trade Mart speech.
The film generated over 4.5K registrations to The Times & The Sunday Times, as well as a 51 million Twitter reach and one billion media impressions globally. Every one of The Times’ competitors covered the campaign including The Guardian, Daily Mail, The Sun, The Daily Mirror, The New York Post, The Washington Post, The Independent, The Evening Standard and hundreds more.
Since its launch, the breakthrough audio technique applied in the campaign has been adopted by companies around the world to help ALS suffers re-discover their voice.
Alan Kelly, Executive Creative Director at ROTHCO, comments: “We’re thrilled to have this work recognised by the judges at The One Show. Everyone involved gave it their all on this project and we’re proud to see it has had such a profound impact.”