Exterion Media and CIÉ Group have announced a two year extension of their advertising estate management contract to January 2021.
The contract, which commenced in January 2014, includes external and internal advertising formats on the Dublin Bus, Bus Éireann and Iarnród Éireann fleets, rail and bus stations, bridges and a nationwide roadside billboard portfolio. The estate includes both traditional and digital advertising formats.
The last four years have seen Exterion Media implement a significant investment programme in both traditional and digital formats which has transformed the advertising estate in the rail environment. The Out-of-Home company have also launched new bus advertising formats on the Bus Éireann fleet thereby extending the availability of double deck advertising formats to Cork, Limerick, Galway and Waterford. Exterion Media’s strategy also included significant investment in research and insights including the launch of the company’s own insights panel work.shop.play.
According to Colin Leahy, Managing Director of Exterion Media: “We are delighted to have our contract with CIÉ Group extended. This will allow us to continue to roll-out some exciting Out-of-Home advertising opportunities to the Irish market over the coming years.”
Mel Kellegher, Manager, Commuter Advertising Network at CIÉ adds: “In the last four years we have seen significant innovation, growth and value being delivered across all areas of our advertising estate. We are looking forward to the continuation of this strategy and are excited about future development plans.”