With the Six Nations kicking off tomorrow, former Ireland, British & Irish Lions and Munster captain Paul O’Connell is the star of Aldi’s latest campaign to drive awareness of and increase participation in Aldi Play Rugby, an IRFU initiative that inspires school children to get active, take part in regular exercise and to eat healthily.
As official supermarket of the IRFU, Aldi brought Paul back to his primary school – An Mhodscoil, O’Connell Avenue in Limerick – to surprise pupils and teachers alike!
Created by Sweet, the 40 second ad sees Paul walking the corridors of his former school where he first discovered rugby, being cheered on by pupils in the playground, and passionately speaking about the Aldi Play Rugby programme.
Titled “Aldi – feeding the future of Irish rugby” the new ad was launched last week. According to Finbar McCarthy, group buying director with Aldi Ireland: “We’re thrilled to be working with Paul on our latest Aldi Play Rugby campaign. Paul is a fantastic ambassador for the Aldi Play Rugby programme and the perfect role model for encouraging children to get active, eat healthily and most importantly, have fun. The Aldi Play Rugby programme has been a huge success with over 1,100 schools signed up to take part. Together with the IRFU we aim to increase the number of children participating in the initiative to over 100,000 this year.”