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Chemistry Picks Up Audi Ireland Creative Account

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Picture shows from left Robert Boyle, Deputy Creative Director, Chemistry; and Richard Molloy, Head of Marketing, Audi Ireland pictured at Audi Centre, Sandyford. Pic: Naoise Culhane

Audi Ireland has appointed Chemistry as its lead creative agency following a competitive tender that included a number of Dublin agencies.

The appointment will see the agency take responsibility for creative and digital development across all elements of the Audi Ireland brand.

“It’s a hugely exciting time for Chemistry and Audi. We’re both delighted with our new partnership. We, at Chemistry, are looking forward to working as an extension of the Audi Ireland team using our creative and strategic expertise to grow the Audi Ireland brand through innovation and award winning strategies, campaigns and activations,”  says Robert Boyle, Creative Director, Chemistry.

The first campaign that Chemistry will work on is the Audi sponsorship of the Dublin International Film Festival, which runs from February 2018.

“Audi is heading into a very exciting phase of our business strategy here in Ireland. We are an innovative brand with a vision for industry-leading creative solutions; Chemistry clearly share that same philosophy,” says Richard Molloy, Head of Marketing and Product Audi Ireland.

The Audi team comprises of Robert Boyle, Creative Director, Deirdre Gunning, Client Service Director, Sinead Cosgrove, Planning Director, Lynsey Paisley, Head of Digital Strategy, Kieran O’Donovan, Head of Digital and Mags O’Reilly, Senior Account Manager. Audi has worked previously with Atomic and prior to that Cawley Nea/TBWA held the account.