eightytwenty has been appointed as Trócaire’s strategic digital partner and will work with the charity’s fundraising and public engagement teams to grow its brand, engagement and income.
According to Gwen Dempsey, Director of Fundraising and Marketing at Trócaire: “We spent the last several years focused on building strong in-house fundraising and communications teams but this year we have renewed our focus on our brand and conveying our message in an emotional way through a new brand platform. In turn we decided it was time to work with a partner who shared our ambition and creativity and who would bring another level of integration to our operation using their ‘behavioural first’ approach”.
“We couldn’t be more proud of our new partnership with Trócaire, and are honored to immediately contribute to their new brand platform Until Love Conquers Fear. We’re planning to do something pretty special together as an extension of their excellent Fundraising and Public Engagement teams” said eightytwenty CEO David Connor.