Lidl was the big winner in the advertising categories at the eighth annual Checkout FMCG Awards took place last week in the Mansion House, Dublin.
Lidl picked up award for the Best Advertising Campaign in the broadcast category for the “Lidl Trolleycam” ad while it also took top honours in the Best Advertising (Print) category for its Homecoming Christmas 2016 campaign. Both campaigns were created by the Dublin-based agency Chemistry.
Elsewhere, Tayto too the gold in the Best Online/Digital category while Cadbury Dairy Milk won in the Best OOH category. The Best Integrated Campaign winner was Heinz for its Beanz Meanz Heinz campaign.
Nearly 200 of Ireland leading brand managers and marketers were in attendance for the gala lunch and awards ceremony, in which 23 award were given out.
The FMCG Awards acknowledge excellence in the areas of new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and successful sponsorships and brand associations.
Other winners included names like Mars Ireland, which won Best Branded Supplier (Food & Beverage), Heineken Ireland, the winners of Best Branded Supplier (Alcohol), and Beiersdorf, which took home the prize for Best Branded Supplier (Non-Food).
A new award, Best Business-to-Business Campaign, was added to the line-up this year and was won by Mars Ireland for its M&M’s business-to-business campaign, featuring Ms. Green.
The winner of this year’s Checkout Brand Legacy Awards went to Heinz for 50 years of its Beanz Meanz Heinz ad campaign.