Home Campaigns Ad of the Week Ad of the Week: Hunky Dorys – McCannBlue

    Ad of the Week: Hunky Dorys – McCannBlue

    Ad of the Week: 28th July

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    The Lowdown

    ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods’ crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates.

    A real buffalo, featuring for the first time in a campaign for the brand, is a symbol of independence and confidence for all those bold enough to blaze their own trail. ‘Buffalo is how we roll’ comes to life in film, digital and outdoor formats.

    The buffalo does whatever he wants, goes wherever he wants, and this is the spirit that inspires the girls on their journey. They can’t resist the lure of adventure in the city at night.

    Credits:

    Agency: McCannBlue
    Client Team – Alina Uí Chaollaí & Karen Hurley
    Account Director – Shannon Rushe
    Strategic Director – Susan Kelly
    Senior Copy Writer – Laurence Keogh
    Senior Art Director – Chris Gore
    Producer – Paul Ellis
    Production Company: Boogie Films
    Director – Wolfberg
    Director of Photography – Dusan Husar
    Executive Producer – Jiri Hersalek
    Producer – Michal Cejnar
    Photographer – Liam Murphy
    Composer – Steve Lynch
    Vocalist – Heather Mae