Home Campaigns Ad of the Week Ad of the Week: 3Plus “Ball Pool” – Boys & Girls

    Ad of the Week: 3Plus “Ball Pool” – Boys & Girls


    The Lowdown:

    Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus.

    In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions, the sweet-sweet music of Little Milton and a never-ending sea of multi-coloured plastic balls.

    The campaign will see the ball pool extend through the line, with balls popping up on social, print, radio and digital.


    Agency – Boys & Girls
    ECD – Rory Hamilton
    Art Director – Mikey Fleming
    Copywriter – Eoin Conlon
    Agency Producer – Derek Doyle
    Business Director – Pat Stephenson
    Account Manager – Andrea Dalton-Doran
    Strategic Planners – Patrick Meade & Chloe Murphy
    Director – StyleWar (Nicolas Krudsen & Martin Sjöstrom)
    DOP – Gösta Reiland
    Production Company – Smuggler
    Producer – Jason Scanlon
    Editor – John Mayes
    Sound – Raygun/Dean Jones
    VO – Emmet Kirwan
    Post Production – Windmill Lane