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Chadwicks Launches its First Ever TV Campaign

Chadwicks Group, the builders’ merchants, launched its first ever TV campaign.

Called ‘Let’s Get It Done’, the ad showcases Chadwicks as a reliable partner to tradespeople across the country with everything you need to get the job done under one roof.

Part of the Grafton Group, Chadwicks has 50 branches nationwide and employs over 1,300 staff.

The ad debuted this week on TV across RTÉ, Virgin Media, TG4 and Channel 4 and will also feature across YouTube and other VOD platforms. A radio campaign is also planned across Newstalk, Today FM and local radio stations including FM104, WLRFM, Limerick Live Galway Bay, LMM and C103/96FM.

With an overall creative investment of €400,000, the new Chadwicks ad was developed by Tristan Sellen and the CMS Marketing team and was directed by Danann/ H2 Films.

According to Tara Brennan, marketing & development director, Chadwicks Group: “We know that for our customers time is often tight, so they need to partner with a builders’ merchants who understands their business, the challenges they face and the variety of products that they need. This advert aims to celebrate the relationship between Chadwicks and tradespeople across the country and showcases our commitment to helping them get the job done.”

Tristan Sellen, creative director, CMS Marketing adds: “This was a challenging but creatively exciting brief. The world of construction, professional and DIY is a rich territory creatively. This is one of Ireland’s oldest indigenous brands, one with a proud legacy and standing. We felt privileged to be trusted with the brief and to bring Chadwicks first ever TV ad to life.”


Client: Chadwicks Group
Agency: CMS
Creative Director: Tristan Sellen
Copywriter: Kevin Murray
Art Director: Ian McColl
Sr Account Director: Niamh O’Dea
Account Manager: Sarah Johnson
Managing Director: David Gee