Danske Bank has kicked off the New Year with a take-over campaign on the brand new roadside digital Out of Home media screen in Belfast. The screen is the first roadside DOOH display of its kind to launch in Ireland, both Northern Ireland and the Republic of Ireland, and marks an exciting development in the local OOH media landscape.
The exciting addition to the OOH media market, measuring almost 30 square metres, is situated on Shaftesbury Square in the heart of Belfast City. Launched by media owner Blazin Digital, the vibrant display delivers over 75,000 impressions daily, targeting several lanes of traffic travelling across the City via the major junction.
Danske Bank is the first advertiser to feature on the media platform with a dominating campaign promoting its digital banking solutions and customer satisfaction.
Speaking of the launch of the Danske Bank digital campaign, Nicola McCleery, Head of Marketing of Danske Bank said, “We are really excited to be the pioneering partner for Ireland’s first roadside digital screen. It’s a fantastic and fitting media first for Danske, promoting our own digital offering and our strong customer satisfaction levels. It’s a great platform for Danske to get noticed in the heart of the city and create awareness for our wide range of digital banking channels and of course, wish everyone a Happy New Year!
The campaign was planned by leading OOH specialist PML Group Northern Ireland and media agency Carat Manchester, with creative by Elm House Creative.
Darren Jackson, Director of PML Group Northern Ireland, commented, “The buzz around digital OOH media continues unabated across the globe. Within Ireland, it has seen great success in retail, commuter and airport environments; however the time is now right for the advantages of flexibility, creativity and impact that DOOH brings to be delivered to roadside campaigns. We are excited by the launch of the digital screen in Belfast and delighted to have worked with Danske Bank to deliver the ‘market-first’ DOOH campaign for the brand.”