Best Creative Radio Agency of the Year – Chemistry
Radio Craft Award – Boys and Girls/Mutiny
Chemistry was the runaway winner at this year’s Love Radio Awards which were held in the Ballsbridge Hotel last Friday night. The Dublin agency picked up a total of eight awards including five gold awards, one silver and two bronze.
Over 340 people attended the black-tie event which celebrates the very best in creativity and innovation in radio advertising. This year’s event was hosted by comedian Colm O’Regan who hosted the inaugural Love Radio Awards two years ago.
Chemistry picked up gold for the Best Integrated Radio Campaign, the Best Campaign, Best Retail Campaign, Best Government Campaign while it also won the overall Creative Radio Agency of the Year Award in the Grand Prix category. Three of the gold awards were for its work with Lidl while one was for its Summer Supply campaign for the Blood Transfusion Service Board.
It was also a good night for Boys and Girls which picked up three gold awards, one silver and a bronze. Two of the gold awards were won jointly with production house Mutiny for its Choose Radio campaign for RTÉ Radio and the IBI, including Radio Ad of the Year in the Grand Prix category, while the other gold was for its Everything campaign for Three Mobile.
The other big creative agency winners were Rothco, which picked up a gold, silver and bronze; Publicis Dublin which won a gold and a bronze and Owens DDB which won a silver and a bronze. Bloom also picked up a gold award for its work with JustEat.ie.
Of the media agencies, the big winner was Carat Ireland which picked up six awards including two golds along with Newstalk 106-108 for work with Carlsberg in the Best Collaboration between Radio Station & Agency and Most Effective Radio Campaign. Other media agencies that fared well include Mediacom which won a gold and a bronze, the former in the Most Innovative Use of Radio category along with Media Central, iRadio, Spin 103.8, Red Fm, Spin South West, 98FM and Beat 102 103.
Of the radio stations Today FM picked up two gold awards including Creative Radio Station of the Year, two silver and one bronze while its sister station Newstalk also picked up two gold awards in the Best Charity category and the Most Effective Radio Campaign. Classic Hits 4FM, meanwhile, also picked up four awards on the night including two golds, a silver and a bronze.
Elsewhere UTV Radio Solutions picked up a gold in the Radio Sponsorship Category as well as two bronze while Downtown Radio in Belfast also picked up a gold, three silver and a bronze. Having put in a strong performance last year, iRadio returned to take away one gold and a bronze award while MidWest Radio picked up a gold, silver and bronze.
It was also a good night for RTÉ which won Radio Station Sales Team of the Year as well as the gold in the Radio Craft Award and Radio Ad of the Year, alongside Boys and Girls and Mutiny. In addition RTÉ Integrated Media Solutions and RTÉ 2Fm picked up three silver awards between them.
This year’s Louise Jesson Award went to the late Catherine Donnelly for her services to the radio advertising industry and her husband Frank Sheerin and several family members were in attendance to receive the award.