Ogilvy’s campaign ‘Mustang Run’ was the big winner at the Association of Promotional Marketing Consultants Star Awards which took place at the The Marker Hotel.
The campaign, which saw Today FM’s Dermot and Dave follow Brad McQueen around Ireland to launch the new right hand drive Ford Mustang, also picked up 3 other category wins on the night. Ogilvy also won the Best Use of Point of Purchase category for their work for Heinz Amoy.
Speaking at the awards ceremony, Andy Stanton, chairperson on the judging panel, said: ‘when you get involved in the judging process you get reminded how the combination of strategy, imagination, and innovation are still the key factors to a great campaign – and why I love working as a creative in the industry’. Stanton praised the Ogilvy campaign by saying, ‘the Grand Prix was a simple and charming campaign that worked on many levels and which delivered great results. Everyone clearly loved being involved and I’m jealous I wasn’t’.
Another agency which shone on the night was Guns or Knives who scooped the best creative award for their work for Dairygold and the ‘Make a Minute’ campaign. ‘Make a Minute’ won in 2 other categories and was joined by a category win for Orchard Thieves which won the Best Promotional Innovation award.
Other big winners on the night were Havas Dublin and Boys & Girls with 4 and 3 wins category wins each. Havas Dublin took home 4 category wins with their ‘Tiger Uncage’ campaign being a multiple category winner. Boys & Girls’ campaign for student mobile network 48 won in 2 categories and a gold for their Scrappage campaign for SKODA. Verve: The Live Agency and Because XM won 2 categories each with Elevator and Real Nation each scooping a category each. First time entrants The Marketing Hub and Connector were also thrilled with a category win each.
‘We are thrilled that there was such a broad range of agencies winning Star Awards’ said Niamh O’Kennedy, chair of the APMC. ‘These awards honour the campaigns which really deliver results for our clients. It shows the depth of talent and expertise in the Irish market. 19 agencies entered their work this year which is a great reflection of the strength and depth of our industry’.
All the Gold and category winners are entitled to now go on to compete against the best of the best in Europe at the European Association of Communications Agencies awards later this year.