Publicis Dublin has picked up the creative account for the Kerrygold brand following a pitch that involved a number of agencies including Boys and Girls and DDFH&B. The pitch process was managed by Brian Sparks of Agency Assessments.
Kerrygold is one of the biggest selling butter brands in the world and is manufactured by Ornua, which was previously known as the Irish Dairy Board. With a turnover of €2.3 billion, the company is owned by 33 different co-ops around the country and has operations in the USA, Germany, Spain, the UK, Africa and China. While Kerrgold butter is manufactured by a number of different co-ops, the company will open its first manufacturing facility in Cork later this year. Kerrygold was launched in 1962 as a single product brand and is now regarded as Ireland’s only truly indigenous and internationally-known food brand.
The creative account covers the Irish market mainly but the work will also run in other international markets, according to Jimmy Murphy of Publicis.
“Iconic is a much overused term for describing brands but I think, in this case, it’s safe to use it. Kerrygold butter has a rich history of success, much of it fuelled by famous advertising. It’s a big challenge and one we relish. We’re genuinely thrilled with the appointment,” says Murphy.