Tesco has launched a nationwide out-of-home campaign highlighting the work of its Community Fund and the different ways the retailer supports customers and communities across Ireland.
The four-week campaign, developed with PHD, Talon, BBH Dublin and participating media owners, forms part of Tesco’s wider reintroduction of its “That’s Every Little Helps” brand platform.
The creative uses Tesco’s familiar colleague name badges to highlight some of the more than 27,000 community projects and organisations supported through the Tesco Community Fund.
It also features other examples of the retailer’s community and customer initiatives, including support for Irish orchards and local suppliers, as well as its decision to cover the cost of VAT on its SPF range.
The campaign is running across roadside, retail and transport formats in Dublin and other cities around the country, including bespoke executions on 240-sheet sites and a Luas wrap.
Eileen Murphy, brand marketing manager at Tesco, said: “Our ‘That’s Every Little Helps’ campaign shines a spotlight on some of the helpful ways we show up for customers and communities all over Ireland. OOH is the perfect canvas to showcase a selection of the ‘helps’ we are most proud of.”
Catherine Marley of PHD added: “We wanted to harness the scale of OOH across the country to launch this exciting campaign. Working closely with Talon and Tesco’s creative agency BBH, we carefully mapped creative across formats, with bespoke executions across our 240 sheet and Luas Wrap.
“The strategic mix of formats ensures this re-introduction of ‘That’s Every Little Helps’ feels unmissable when out and about this August.”
