Verve The Live Agency has named Michael Pring to the newly created role of global client & development as the agency continues its international expansion.
Pring, who joins Verve’s senior leadership team this week, will oversee global client development across the agency’s operations in London, Dublin, Amsterdam and Singapore. His remit includes “unlocking new client opportunities, supporting the launch of Verve Singapore, and driving strategic development in key markets across Europe, the US and APAC.”
With more than 25 years’ experience, Pring spent over a decade at AMV BBDO in London, holding senior roles including chief marketing officer, deputy chairman and chief operating officer. He led AMV’s flagship Guinness/Diageo relationship globally as well as the PepsiCo International Beverages business, working on campaigns, sponsorships and innovation launches.
Founder & CEO Ronan Traynor, Verve, said:“This is a significant hire for Verve. Michael brings an exceptional track record in client leadership, growth and creative excellence, along with deep relationships and experience at the highest level. He shares our belief in the power of live experiences to drive real business impact, and is ideally placed to help lead our next phase of international growth.”
“I’m really impressed with the business Ronan has built over the years, and with the talent, energy and culture of the agency. I’m looking forward to getting stuck in and playing a part in what comes next,” added Michael Pring.
Part of the Opus Group, Verve is a multi-award-winning experiential agency and certified B Corp, with offices in Dublin, London, Amsterdam and Singapore and was recently recognised with Best Event Team at the 2025 Campaign Experience Awards, CSR Agency of the Year at The Drum Awards, and Event of the Year at the European Sponsorship Awards.
