Following a competitive tender process, Cogs & Marvel, the Dublin and San Francisco based creative agency has been appointed by Bord Iascaigh Mhara (BIM), Ireland’s SeaFood Development Agency, to launch its Clean Ocean Initiative for the island of Ireland.
Over the course of the three-year contract, Cogs & Marvel will be leading a campaign that aims to recruit 100% of Irish registered fishing trawlers to the BIM led ‘Fishing for Litter’ scheme, one of the activities falling under BIM’s Clean Ocean Initiative. The campaign places particular emphasis on experiential campaign activities aimed at raising awareness of the need to protect the marine environment against the growing threat of plastic waste.
According to Dave Smyth, Group CEO of Cogs & Marvel: “Experiences are better than any other medium at triggering emotion, which means they are more powerful at changing behaviour in the long term. Our campaign centres around experiences and we are looking forward to seeing the results as the campaign progresses.”
He adds: “Ocean plastic is a global issue with every country having a role to play and we are certainly proud to be involved in the incredible work the Irish Seafood Industry is doing to tackle the problem”.
Catherine Morrison, BIM’s sustainability manager adds: “The Clean Ocean Initiative is helping us to drive sustainability across the entire seafood sector in Ireland. The sector is committed to working together to address the growing problem of plastics and other waste in our seas. The livelihood of fishermen is contingent on having a clean and pollution free marine environment. Sustainability is central to everything they do.”
The campaign kicks off June 7th at SeaFest in Cork with an experience aimed at changing public attitudes around the issue of ocean plastic while also highlighting the work to date by fishermen currently participating in BIM’s Clean Ocean Initiative.