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GDPR Comes to Craggy Island

With the deadline for GDPR fast approaching, the Dublin-based agency Ignition has produced a tongue-in-cheek video of how GDPR might have been received by the clerical inhabitants of Craggy Island, home of the hapless heroes Father Ted and Father Dougal.

“As a nominee for An Post Agency of the Year, we were tasked with developing a video about Ignition, or alternatively doing something really creative and entertaining as part of the evening.

Given the unprecedented focus on GDPR, we wanted to highlight the importance of its introduction and seriousness of its impact, against the humourous backdrop of how it might affect the surreal, chaotic and hilarious world of Father Ted, Dougal and Jack on Craggy Island, in Sins of the Fathers,” says David O’Sullivan, managing director of Ignition.

“Using some of the favourite and most memorable sketches from Father Ted and cleverly editing them into a loose storyline, the comical GDPR visual references were intercut with the original dialogue, which we gave people a bit of a laugh and we got a big round of applause! Hopefully people will enjoy being able to see it again.“

Ignition proved worthy winners on the night too, as the agency was awarded with two Golds (Smartest Business to Consumer and Smartest High Volume Direct Mail categories), along with two Silvers and two Bronze Awards.


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