Out Look : The Latest OOH Trends & Developments
Electric Cars spark demand: Sophie Hamilton, marketing executive PML Group with this week’s Out Look on Out of Home.
Electric Cars spark demand...
IAPI Launches New Media Pitch Guidelines for All Stakeholders
IAPI has launched a new set of guidelines covering the often thorny issue of media pitches. The new guidelines provide a recommended approach for...
Folk Picks Up Lidl Creative Account
Folk Wunderman Thompson has picked up the creative account for Lidl Ireland.
The agency picked up the account following a three-way pitch that involved Boys+Girls...
Wide Eye Outdoor Expands Shelfies to Include Circle K Forecourts
Wide Eye Outdoor has expanded its Shelifies offering into the Circle K forecourts around the county. The expansion brings the network of ‘Shelfies’ to...
Mike Garner to Leave Core for New Creative and Effectiveness Consultancy
Creative director Mike Garner is to leave Core July to set up his own creative consultancy, working directly with clients as well as with...
Panelists for IAB Ireland’s Connect H2 Webinar Announced
IAB Ireland has announced that Emer Lawn, managing director of Starcom, will moderate the panel discussion at Connect H2, IAB’s free-to-attend conference via Zoom.
Joining...
Out Look : The Latest OOH Trends & Developments
TGI: An OOH Analysis
TGI data is a leading source of consumer insights for the Irish media and marketing community. At PML Group, it is...
Woodie’s Brings Christmas Back Home in New Campaign
Rothco, part of Accenture Interactive, has created a heart-warming Christmas campaign for the DIY and homewares chain Woodies.
The campaign is being supported by a...
Second Phase of One Campaign Rolled Out by Sky Media
Sky Media Launched the second phase of its One Campaign offering this week.
The second phase of One Campaign offers advertisers the ability to buy...
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Heineken and Leinster Fan Send a Mammoth Message to La Rochelle
With Leinster’s showdown with La Rochelle in the final of the Heineken Champions Cup only a day away, it has been a busy couple...
