RED C’s Breakfast Club To Address Brand Growth and Saliency
Richard Colwell, Red C
How brands grow will be up for discussion at the forthcoming RED C Research Breakfast Club 2020 on Thursday, December, 10...
New marketing campaign unveiled by the Irish Sun for World Cup...
With the FIFA World Cup kicking off in Qatar this weekend, The Irish Sun has rolled out a new multi-channel campaign to promote its...
SPAR Gears up for Christmas with €300k Festive Marketing Campaign Spearheaded...
SPAR is set to continue its longstanding partnership with Donal Skehan after agreeing a deal to sponsor RTE’s new Meals in Minutes Christmas Special...
I Wish I’d Done That: Roisin Keown, The Brill Building
Roisin Keown, founder and executive creative director of The Brill Building, writes about two campaigns that she wishes she worked on.
So much. So many.
Inspired...
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age of 55, writes Aoife Marron, director, REDC...
54% of Cinemas Now Open as Lockdown Restrictions Lifted
As the cinema industry starts to reopen following a prolonged period of lockdown, some 54% of cinemas in the Republic of Ireland are open...
Judging for Effie Awards Ireland Underway
Round 1 judging for the Efffie Awards Ireland is now underway and, according to IAPI, a total of 96 entries are being judged which...
FREE NOW Promotes Rebrand with Largest Ever OOH Campaign
Now on its third brand identity, having started out as Hailo and then MyTaxi, the taxi app – which is now called FREE NOW...
High Anticipation for Six Nations
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home.
High Anticipation for Six Nations
Following a successful autumn series...
Atomic DNA Appoints Sarah McDonough as Director
Atomic DNA, the employer brand arm of Dublin-based consultancy Atomic, has appointed Sarah McDonough to the role of director. She will be responsible for...
