Core Forecasts 8.9% Growth in Advertising Spend in 2021
Following a difficult 2020, advertising investment in the Republic of Ireland is forecast to grow by 8.9% to €983.6m in 2021, according to Ireland’s...
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Circle K and JWT Folk Create a new Currency to Fuel...
As part of Circle K’s ‘Here for Ireland’ sponsorship of Team Ireland, JWT Folk has developed a unique local currency to support Olympic and...
Opinion: 400 Days of Solitude, Solidarity, Heartbreak and Hope
Since it started tracking the impact the pandemic was having on Irish society last year, Core Research has unearthed some fascinating insights into how...
Expert Electrical Bucks TV Trend With New Campaign
Expert Electrical, the nationwide chain of electrical and white goods outlets has made its TV debut with a new campaign that appears to buck...
Irish Agencies and Marketers to Take Part in Global Diversity &...
The Irish advertising and marketing industry is to take part in the first global census to focus on diversity and inclusion (D&I). An initiative...
Three Launches Campaign to Highlight Removal of Data Limits
Three Mobile has launched its latest TV campaign to highlight the company’s decision to remove all usage limits on its “All You Can Eat”...
Thinkhouse Joins Lucozade Energy’s Agency List in the UK
Following a competitive pitch process Thinkhouse has been chosen by Suntory Beverage & Food in the UK to work on the Lucozade Energy account...
Marketing Society Appoints Four New Council Members and New Chairperson
As the Marketing Society celebrates its 50th anniversary, four new members have been elected to its council, joining chair, Deirdre Wafer who took over...
Coca-Cola Once Again Tops Checkout Top 100 Brands Survey
For the 17th year in a row, Coca-Cola has topped the annual Checkout 100 Top Brands, which is published by Checkout magazine. The Checkout...
Now, Near, Next – The Latest View from OOH
Colum Harmon, marketing director, PML Group with this week’s view from OOH.
Shopping Mall Footfall Surges as OOH Momentum Gathers Pace
It’s been a full agenda...
