Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
On the Move – Update on Mobility Trends
Transport Infrastructure...
Folk Rolls Out New Campaign to Promote Irish Life Health’s MyClinic...
Folk Wunderman Thompson has rolled out a new cross-platform campaign for Irish Life Health to highlight its MyClinic service which provides members with unlimited...
Mediaworks Drives Away with Citroën and DS Automobiles
Citroën and DS Ireland has appointed Mediaworks as its new media agency following a pitch process.
Mediaworks will play a key role in developing the...
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Ad of the Week: Make a Minute – Rothco
The Lowdown:
Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new...
IAPI to Replace ADFX With the Effie Awards From 2020
IAPI, the professional body for the commercial creativity and communications industry in Ireland, has officially announced that it is joining the Effie network and...
Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA
The Lowdown:
For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that...
B&A Retains the Grand Prix at Marketing Society’s Research Excellence Awards
The winners of the Marketing Society of Ireland’s Research Excellence Awards 2019 were announced today at the Society’s annual Christmas luncheon in the Shelbourne...
UM Ireland Positions the Agency as Futureproof
The media agency UM Ireland, which is part of IPG Mediabrands, has rolled out a new market positioning called Futureproof which brings together a...
Irish Times Kicks off Annual Food Month
The Irish Times kicked off its annual Food Month this week with the publication of its glossy food annual which celebrates all things food...
Radio Industry Turns Out in Force for Love Radio Awards
A Who’s Who of the Irish commercial radio and advertising industry turned up for the annual Love Radio Awards which were held in the...
