Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...
Aldi & Sky Mobile Top The Interesting Index for Q3
In the latest research for The Interesting Index, last quarter’s biggest winner retains their top spot, one celebrity endorser makes two appearances on the...
B&A Research Shows Consumer Confidence Dented by January Covid-19 Statistics
Consumer confidence fell back in January as the Covid-19 infection rates and health related restrictions increased, according to the latest B&A Consumer Confidence Barometer.
This...
Mike Sleeman Appointed as Sales Director of Digitize
Digitize New Media has appointed Michael Sleeman as its new sales director.
Prior to joining Digitize in 2023 as sales manager, he worked for the...
Market Research: AIMRO Agencies Set the Pace Globally
In a new series of features, published in association with the Association of Irish Market Research Agencies (AIMRO), Luke Reaper, chairman of the Association...
Centra Rolls Out New Deli Drama on Social Platforms
The Musgrave-owned retailer Centra has launched the first instalment of a new social media series called Deli Drama. The four-part series “celebrates Ireland’s deli...
UM Ireland Positions the Agency as Futureproof
The media agency UM Ireland, which is part of IPG Mediabrands, has rolled out a new market positioning called Futureproof which brings together a...
Online Shoppers Prefer Buying from Trusted Websites According to Research
With the countdown to Black Friday, Cyber Monday and Christmas well underway, Irish consumers still prefer to buy direct from a website rather than...
Core Research Shows 60% of Irish People Want to Holiday in...
With many people’s holiday plans for 2021 still up in the air and the Irish tourism industry seeking greater clarity about the year ahead,...
Research Identifies the Power of Connection in Audio Consumption Habits
New research carried out by dentsu and the audio broadcaster Onic has highlighted the “the power of connection” when it comes to how and...
