IAPI To Host Webinar on How Marketing & Advertising Can Help...
IAPI has teamed up with the Institute of Directors (IoD) and the Irish Times for an online webinar which aims to highlight the contribution...
Opinion: The Flanderization of Weird Ads
Marketers and their agencies should avoid shoehorning weirdness into their campaigns simply because it might have worked in the past, writes Harry Hughes.
Weirdness is...
Boys+Girls Launches New Experiential Agency
Boys+Girls has launched a new brand experience agency called EXP. The new agency is headed up by Karleen Smyth, who held the role of...
Newstalk Rolls Out Major Brand Refresh and New Tagline
Newstalk has rolled out a major new rebrand of the station, including a new logo, visual identity as well as a new brand tagline.
The...
Survey Finds Many Irish Businesses Don’t Have a Digital Marketing Strategy
Over one third of Irish businesses do not have a digital marketing strategy, according to new research carried out by the Irish communications agency,...
Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19
The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid and significant changes in behaviour when people...
IAPI & Marketing Society Future Council Take first STEPS with Mentoring...
IAPI has launched a “collaborative mentoring initiative” with the Marketing Society’s Future Council.
Called STEPS (Share, Teach, Elevate, Progress, and Support), the aim of the...
RSVP Hits the Road with Two Reader Events in September
The Reach-owned RSVP magazine will once again be hosting a roadshow this year in Cork with Killarney, Co Kery also added as the series...
Core to Develop Platform for Sky Ireland’s Sponsorship of Irish Women’s...
Following a competitive pitch, Core has been appointed as the agency of record for Sky Ireland’s sponsorship of the Irish Women’s National Team.
As part...
New Research Suggests the QR Code Has Come of Age
New research from the mobile marketing agency Return2Sender suggests that ‘quick response’ QR) codes have finally come of age and have reached mass adoption...
