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Dacia Ireland Gains from Canine Sponsorship

Dacia Ireland has teamed up with RSVP magazine to sponsor Ireland’s Next Top Madra 2018. The four-month long sponsorship, which culminated in a live red...

Tourism Ireland Steps Up Marketing Campaign to Attract Italians to Ireland

Tourism Ireland in Italy has teamed up with Lastminute.com, in a new campaign to grow tourism from Italy this summer. The ten-week campaign includes highly...

Digital Agency Salted Stone Expands with New Dublin Office

Salted Stone, an award-winning full-service digital marketing agency, that is headquartered in the USA, is opening an office in Dublin which will spearhead its...

Tesco Ireland Rolls Out Food Love Story Campaign in the Irish...

Following the roll out of its Food Love Stories campaign in the UK, Tesco Ireland has launched it in Ireland. Created by BBH in London,...

Recruiters Scoops Top Award at Irish Recruitment Awards

Recruiters, one of the country’s top recruitment firms for the marketing industry, was among the top agencies and individuals in the Irish recruitment sector...

Boots Partners with Posterplan & EssenceMediacom for New OOH Campaign

Boots Ireland has teamed up with EssenceMediacom and Posterplan for a media-first programmatic OOH campaign which went live this week. The campaign features the retailer’s...

Opinion: The Lessons of History Need to be Heeded

Stuart Fogarty, the author of a forthcoming book on the advertising industry, argues that the industry can learn many lessons from previous global recessions...

Three Irish Campaigns in Contention for 2025 Global Best of the...

Three Irish campaigns have made it on to the shortlist for the 2025 Global Best the Effie Awards. https://www.youtube.com/watch?v=NcDb0IN_7Zw In the Government, Institutional & Recruitment category,...

IAPI Celebrates Cannes Young Lions With Special Winners Showcase Publication

The famous Croisette may be empty and the bottles of rosé will be on hold until next year but as the Cannes virtual week...

Luke Reaper Takes Over as Chairman of AIMRO

Luke Reaper, the managing director of B&A has been elected as Chairman of the Association of Irish Market Research Organisations (AIMRO) the organisation that...

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