Business Post Acquires Red C Research & Marketing for €7m
In one of the biggest developments in the market research industry in years, The Business Post Group has acquired Red C Research & Marketing.
Red...
DMG Media Ireland Strengthens Commercial Team
DMG Media Ireland has made a number acquisitions to its of its commercial and content teams.
The first of these sees Conor Quinn (pictured above)...
IAB’s Digital Reboot Webinar to Focus on Programmatic Explosion
IAB Ireland’s Digital Reboot webinar series, in partnership with Mediahuis, returns next Wednesday 20th October at 2.00pm.
The hour-long event, which is free to attend,...
TBWADublin Creates Chilling Campaign Highlighting Human Trafficking
TBWADublin has created a powerful new campaign for the International Organisation for Migration (IOM) that highlights the chilling and sinister effects of human trafficking.
The...
Wolfgang Digital Expands its Reforestation Initiative in Wicklow
With climate change and sustainability top of many corporate agendas following the recent COP26 gathering in Glasgow, the Dublin-based digital agency Wolfgang Digital has...
Showcase – Great OOH in 2021
This week, Sophie Hamilton, marketing executive, PML Group reviews some of OOH’s highlights in 2021
Showcase 2021
2021 was a year when advertisers re-engaged the core...
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Bonfire Launches Volunteer Recruitment Campaign for ALONE
A new campaign has been launched to encourage people to volunteer with the charity, ALONE. The campaign features, and is inspired by, real volunteers...
Opinion: It’s Time to Rethink Marketing
Societal disruption has created a new type of consumer and one of the last things this consumer wants to do is consume, writes Emma...
Opinion: Rising Costs Threaten to Undermine Consumer Sentiment
Irish consumer confidence has reached its highest level in over three years according to the January edition of RED C’s Consumer Mood Monitor, writes...
War in Ukraine Dents Irish Consumer Confidence
Following Russia’s invasion of the Ukraine, consumer confidence is down according to the latest B&A Consumer Confidence Barometer.
Despite most Covid restrictions coming to an...
