Ulster Bank Invests €350k in Media Sponsorships
Ulster Bank is investing €350,000 in its business sponsorships to include a significant new sponsorship deal with Independent News and Media, and the renewal...
Out Look : The Latest OOH Trends & Developments
Colum Harmon, marketing director PML Group, with this week’s Out Look on Out of Home.
Dual Screen approach for the Virgin Media Dublin...
RTÉ to Broadcast Landmark 1966 Drama Insurrection
For the first time since its original broadcast in 1966, RTÉ is to screen the eight-part drama Insurrection over consecutive nights beginning on RTÉ...
IAPI Reveals Cannes Young Lions Winners for 2020/21
Following the conclusion of the judging process last week, IAPI has announced the winners of this year’s Cannes Young Lions competition who will represent...
Newspapers Join Forces on Zero VAT Campaign for Print and Digital...
With the countdown to Budget 2022 well underway and eagerly anticipated in many business quarters, the representative bodies for Ireland’s national and local news...
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Mick McCarthy Seeks Redemption in New Heineken 0.0 Ad
Heineken 0.0 has unveiled a new promotional campaign fronted by Irish football legend Mick McCarthy, offering fans a complimentary pint of the non-alcoholic beer...
Packed.House Launches Ad Campaign to Support New Website
Packed.House has launched a new ad campaign ‘We Are Family’ for its newly redesigned parenting website, Family Friendly HQ. The campaign heroes’ real families...
Extra.ie Gets a Revamp
Extra.ie, the DMG Media-owned website, has undergone a major revamp with a new look and feel to the site going live this week. Launched...
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AIB Mortgage Campaign Shines a Light on Housing Challenges While Offering...
With a full-blown housing crisis underway, buying a home is a notoriously slow and stressful process with housing shortages and rising prices making it...
Opinion: Does Fame Make Your Brand Unique?
While celebrity endorsement can be helpful, having strong and distinctive brand assets is vitally important for any brand, writes Malcolm Sheil.
We want our brands...
