IAB Digital Reboot Webinar Takes Place Next Monday
IAB Ireland will host its annual Digital Reboot webinar in partnership with Mediahuis next Monday, January 27 between 2pm-3pm.
Moderated by Adrian Weckler, technology editor with...
AAI Webinar Set to Address Transparency in the Programmatic Supply-Chain
With the issue of transparency in programmatic advertising high on the agenda in the advertising world, the AAI is hosting a webinar next week...
Opinion: Retail Media and OOH Make the Perfect Partners
With retail media set to be the fastest growing media channel over the next few years, out-of-home (OOH) is perfectly positioned to turbocharge its...
Virgin Media Appoints Paul Higgins as New Vice-President of Commercial
Virgin Media Ireland has appointed Paul Higgins as vice-president of commercial at Virgin Media.
Higgins has been with Virgin Media for five years, most recently...
Irish Agencies Fly the Flag at SXSW in Austin, Texas
A number of Irish agencies including THINKHOUSE, Bricolage and FUEL will be flying the Irish flag at SXSW in Austin, Texas this week as...
The Irish Sun Launches Nationwide Advertising Campaign
News Ireland has rolled out a new nationwide advertising campaign for The Irish Sun.
The campaign features a range of out-of-home (OOH) formats, as well...
Pluto Targets Scammers With Campaign for FraudSMART
With digital fraud becoming increasingly more sophisticated, Pluto has designed a campaign for FraudSMART.
FraudSMART is the fraud awareness initiative developed by Banking & Payments...
Rothco Rolls Out New Prayer of the Brave Ad Campaign for...
AIB has launched a new cross-platform campaign as part of its Backing Brave proposition. Created by Rothco, part of Accenture Interactive, the campaign is...
Digital Audio Continues to Power Ahead According to IAB Research
New research carried out by RED C for IAB Ireland has found that over three quarters of all adults age 16+ listen to digital...
