Majority of Irish Consumers Don’t Trust Ads on Social Media
Nearly three quarters of Irish people do not trust ads on social networks according to new research carried out by iReach.
The research – which...
Countdown to Effie Awards 2023 Begins at IAPI Event on November...
IAPI will begin the countdown to the Effie Awards Ireland 2023 with an event November 23 in the Lighthouse Cinema in Dublin.
As part of...
MediaCom Ireland Rebrands as EssenceMediaCom Following Global Merger
MediaCom Ireland has rebranded as EssenceMediacom following the decision by parent WPP to merge the two businesses last year.
EssenceMediaCom sits within WPP’s media investment...
InsuremyVan.ie Sponsors Sky Sports News at 9pm
InsuremyVan.ie has been unveiled as the new sponsor of Sky Sports News at 9pm.
The partnership coincides with the return of the Premier League which...
Havas Dublin and Flahavan’s Make Mini Breaks Massive in Malahide
Havas Dublin and client Flahavan’s have introduced a whole new meaning to a “small campaign” with a collaboration to place ads on the platforms...
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RSA Tackles Drink Driving in New Campaign from Forsman & Bodenfors
Forsman & Bodenfors has rolled out a new campaign for the Road Safety Authority (RSA).
The latest campaign tackles the issue of drink driving and...
The Public House Makes Christmas More Inclusive With Activation for Bread...
Creative agency The Public House has teamed up with one of Dublin’s most popular bakeries, Bread 41 to raise funds for Reach Ireland and...
JNLR Results: Radio Listenership Holds Strong at 83% of the Population
Katie Rotchford of Vizeum looks at the number behind the latest JNLR report which was released this week.
Surprisingly, the introduction of digital streaming services...
Chemistry Creates Gogglebox-Style Campaign for Lidl
Supermarkets are packed full of family dynamics, cranky teens, demanding children, debate and rows over price and wafer thin vs regular ham. Now, the...
IAPI Announces First Round of Judges for Effie Awards Ireland
IAPI has announced details of its panel of judges for the first round of judging in this year’s Effie Awards Ireland.
The judging panel will...
