Barry’s Tea Short Film Celebrates the New Irish
Just in time to mark and acknowledge St Patrick’s Day last week, BBDO Dublin launched a short film for Barry’s Tea. Called “A Letter...
Opinion: Building a Culture of Effectiveness in Advertising
Andy Pierce, Core’s group strategy director writes about the importance of advertising effectiveness.
Advertising and marketing is at an important crossroads, where we need to...
Entertainment.ie Raises Over €15k for Focus Ireland
As part of its 25th anniversary celebrations, Entertainment.ie has raised €15k for Focus Ireland after staging a 25 hour long cinematic binge over the...
Wish I’d Done That: Rory Hamilton ECD Boys+Girls
You'd imagine, as someone who judges work daily, that finding a number of campaigns that "I wish that I had made" would be easy....
Christina Duff Takes Over as Managing Director of Core Investment
Christina Duff has been appointed as the new managing director of Core Investment following the promotion of Colm Sherwin to chief digital and investment...
Business Plus Unveils Cork Top 50 Ranking at Dean Hotel Event
Grocery wholesaler and retailer Musgrave Group has topped the Business Plus Top 50 ranking of Irish-owned private Cork companies for 2022, holding its position...
Opinion: Does Being Different Matter Anymore?
While understanding your brand’s differentiation points is important, an understanding of the barriers to purchase in the so-called long-tail, should be a major focus...
Permanent tsb Targets Movers with New Campaign from Publicis Dublin
With Ulster Bank and KBC pulling out of the Irish market, permanent tsb is targeting their customers with a new campaign that was created...
Droga5 Dublin Tugs at Heartstrings With New Campaign for Denny
Droga5 Dublin, formerly Rothco, has created a new emotive campaign for Denny called “Grand Dad.” This is the first campaign created by the agency...
The Public House Helps Dunnes Stores Shrink the Bill in New...
Dunnes Stores has rolled out a new cross-platform campaign called “Shrink Your Bill” to showcase its Double Savers offering and its popular money-off vouchers.
The...