Marketing Soc Seminar on The Internet of Things
The Rise of the Robots is the theme of the next Marketing Society event which will take place on Friday November 6th in The...
Shortlist for Marketing Society’s Research Excellence Awards Announced
The Marketing Society of Ireland has announced the shortlist for the 12th annual Marketing Research Excellence Awards. Once again, this year the shortlist represents...
Rothco Delivers Micro Volunteering Platform for Dairygold
Rothco, now part of Accenture Interactive, has created a new omni-channel campaign that taps into the growing micro-volunteering (MV) for its client Dairygold.
The campaign...
B&A Research Shows Consumer Confidence Rising But Concerns Remain
The latest wave of wave of the B&A Consumer Confidence Barometer, which was conducted at the end of January 2023 shows consumer confidence is improving...
Research Shows that TV Leads on Video
TV companies and trade bodies from around the world have today reminded marketers about TV’s enduring popularity and strength as an advertising medium.
TV trade...
RTÉ Seeks €160,000 for FIFA Women’s World Cup Sponsorship
With the Republic of Ireland Women’s National Team heading down under to the FIFA Women’s World Cup 2023 in Australia and New Zealand in...
Cannes Young Lions Hopefuls to Showcase their Work
The seven teams that will represent Ireland at the forthcoming Cannes Young Lions competition in the south of France in June will showcase their...
Geraldine Jones Appointed as President of IAPI
Geraldine Jones, the managing director of Publicis Dublin, has been appointed as the new president and chair of IAPI.
She succeeds Abi Moran, CEO of...
Media Awards 2023 Announce First Group of Judges
A number of high-profile advertising and media industry experts have joined the judging panel for the Media Awards 2023.
This year, the judging panel will...
Mario Rosenstock Sings the Praises of Irish Rugby in Energia’s Anthem
With the rugby grabbing centre stage this weekend, ahead of the forthcoming Nations Cup, Energia has teamed up with comedian Mario Rosenstock to launch...
