Content Creators and the Covid-19 Comms Battle
Aleesha Tully and Amy Tumelty of TBWADublin write about the role content creators can play in the communications battle against Covid-19.
With so much discussion...
Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager PML Group with this week’s Out Look on Out of Home.
Making an IMPACT
In May, PML Group’s IMPACT research programme measured...
Marketing Society’s Research Excellence Awards Open for Entry
This year’s Research Excellence Awards, which are organised annually by the Marketing Society, will be held online on Friday December 4. The awards are...
Opinion: Where is the Hopeful Leader?
Ahead of Core Research’s Consumer Mindset report next week, Finian Murphy, marketing director asks Where is the Hopeful Leader?
In January 2022, the Consumer Sentiment...
Packed.House Announced as Official Media and Production Partner for Movember
Packed.House, the Irish media and production company has been appointed as the official media and production partner for the Movember campaign in Ireland this...
Opinion: Are We Ready to Embrace Neurodiversity?
In an industry that aspires to put diversity and inclusion at its heart, Rachel Costello wonders if we are doing enough to embrace neurodiversity?...
The Indie List’s Logo-Jack Initiative Aims to Get Shoppers to Buy...
The Indie List, the platform for Ireland’s freelance creative and marketing and creative talent, has launched a new ‘logo-jacking’ initiative to encourage shoppers to...
Opinion: Early Days for Netflix’s New Ad Offering
Now that Netflix has made its advertising debut in a number of European markets, including the UK, Dave Mulligan, head of programmatic, Core Investment...
Paul Dervan to Discuss Marketing Effectiveness on MII Webinar
Paul Dervan, CMO of the National Lottery and author of “Run With Foxes: Make Better Marketing Decisions” will be the keynote speaker for the...
Publicis Groupe Increases Stake in Core to 49%
Publicis Groupe has increased its shareholding in Ireland’s largest marketing communications company Core to 49%.
Previously, the French holding company held a 16% stake in...
