Digital Audio Listenership Continues to Surge According to Research
New research carried out by Red C for IAB Ireland’s Digital Audio Council shows that 2.53m Irish adults (71%) listen to digital audio in...
Catriona Byrne Appointed Sales Manager of EVOKE.ie
Catriona Byrne has been appointed as sales manager of Evoke.ie, part of dmg media.
Byrne brings more than two decades of experience in the media...
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An Post Invokes the Power of Memories in New Christmas Campaign
Folk Wunderman Thompson has rolled out a new festive campaign for An Post. Called ‘Make a Memory,’ the campaign tells the story of how...
Cinemas Reopen to Movie Goers and Advertisers
It’s been a long time coming but advertising recommences in cinemas from today as movies return to the big screen right across the Republic...
IPG Mediabrands Picks Up Media Account for The Naked Collective
IPG Mediabrands Ireland has picked up the media buying and planning account for The Naked Collective, the manufacturer of healthy drinks that are sold...
Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...
IAPI Reports Big Turnout for its ‘ How to Win an...
Over 300 people from the world of advertising and marketing tuned into IAPI’s “How to Win an Effie” event which was hosted earlier this...
IAPI’s Female Futures Fund Now Open for Applications
Applications for this year’s IAPI Female Futures Fund are now open.
Supported by Diageo, the 2021 Fund was launched this week on International Women’s Day...
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Nils Leonard to Kick Off ICADemy Series on March 25th
Nils Leonard, the creative founder of Uncommon will be the first guest speaker at the first ICADemy event which is taking place on March...
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Future Proof Rolls Neuromarketing Solution for Campaign Testing
The Dublin-based marketing agency Future Proof Media, which is headed up by CEO and founder Conor Talty, has launched a suite of neuromarketing services...
