Pamela Barry Appointed as Marketing & Comms Lead for Accenture
Pamela Barry has been appointed as marketing and communications Lead for Accenture in Ireland.
In her new role, she will be responsible for creating and...
Creatives Against Covid-19 Competition Launched to Help Charities
A new competition for creatives aimed at raising vital funds for Women’s Aid and ISPCC Childline has been launched.
Called ‘Creatives Against Covid-19’ the campaign...
HB Gets Its Summer Face On With New OOH Campaign
The Irish Summer may be playing hide and seek but the market-leading ice cream manufacturer HB has turned to OOH once again to promote...
Five More Big Insights from B&A’s Life on Lockdown Survey
In the fourth wave of its weekly research series, Life on Lockdown, market research firm B&A examines some of the key trends and sentiments...
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Making...
Submissions to Creatives Against Covid-19 Initiative Go on Sale
The Creatives Against Covid-19 campaign which was set up to raise funds for Women’s Aid and ISPCC Childline received a staggering 1,200 entries from...
Wolfgang Webinar to Discuss Benefits of Server Side Tracking
Wolfgang Digital will be hosting a free webinar next month for marketers and advertisers to explore how server-side tracking can help businesses tackle data...
Rothco/Electric Ireland & Pieta House
With this year’s annual Darkness Into Light fundraising event for Pieta House cancelled due to ongoing restrictions, Rothco | Accenture Interactive created a film...
Customer Experience Survey Shows Companies Need to Do Better
The tenth annual Irish Customer Experience Report shows that 42% of companies and organisations have seen their overall customer experience (CX) scores fall over...
Opinion: Decision Makers Must Reimagine and Reframe Post-Covid
Mark Nolan, director of Genesis writes about the findings of research carried out by the firm into the nation’s mindset and what the three...
