Mediahuis and TikTok Receive IAB Ireland Gold Standard Certification
Mediahuis and TikTok have become the latest two publishers to get the IAB Ireland Gold Standard certification which is aimed at improving tackling ad...
Opinion: Time to Move On from the Great Culture Con
The misuse and indeed the overuse of the term culture is widespread in many day-to-day work environments. But it's now time to move on,...
Bloom Goes Strikes Gold With Pippa O’Connor
https://www.youtube.com/watch?v=2OXC_E7x7O4
Bloom Advertising has created a new TV and print campaign for Connacht Gold Half-fat Butter featuring its brand ambassador Pippa O’Connor.
“We wanted to communicate...
Book Review: Marketing is in Trouble by Colin Gordon
Gary Brown takes a deep dive into Colin Gordon’s new book on the perilous state of marketing at the moment.
This is a fine piece...
eightytwenty’s Michael Corcoran Outs Himself as the Creator of Rio Twitter...
Michael Corcoran, the head of social & content at the Dublin-based agency eightytwenty, has outed himself as the person behind the @Official_Rule 40 account...
Now Near Next – The Latest View from OOH
James Byrne, Marketing Manager, PML Group, with this week’s take from the world of Out of Home.
Data Led Planning
The fundamental principle of the OOH...
50% of Consumers Looking Forward to Dining Out According to B&A...
As lockdown restrictions continue to be lifted, the spectre of a second wave of the Coronavirus hovers menacingly over the nation and people openly...
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Mr Tayto Saves the Date in New Campaign from Publicis Dublin
Publicis Dublin has created a new and humorous campaign for a new snack product made by Tayto Snacks.
The campaign is running across TV, VOD,...
Majority of Irish Consumers Don’t Trust Ads on Social Media
Nearly three quarters of Irish people do not trust ads on social networks according to new research carried out by iReach.
The research – which...
Rothco Strengthens Senior Team with Key Appointments
Rothco, part of Accenture Interactive, has made a number of senior appointments including that Jessica Bermingham as creative studio director and Tobin Nageotte as...
