Bank of Ireland Launches €2m Campaign to Help Customers Switch
Bank of Ireland is investing more than €2m in a new campaign to woo customers of Ulster Bank and KBC Bank as they wind...
Boyle Sports to Sponsor Big Brother on Virgin Media Television
Virgin Media Television has bagged Boyle Sports Games as the new sponsor of the popular reality TV show Big Brother which kicks off for...
VMTV Bags Birra Moretti to Sponsor New Series on Player
Virgin Media Television has teamed up with Birra Moretti and Appetite Media to sponsor a new mini-series called ‘The Shared Table’ on the Virgin...
Radio Listenership Remains Strong According to Latest JNLR
Radio listenership in Ireland continues to hold strong with the average daily audience standing at just over 3.4m according to the latest JNLR figures...
Sarah O’Connor Appointed Deputy CEO of Wilson Hartnell
Sarah O’Connor has been appointed as deputy chief executive of Wilson Hartnell, part of the Ogilvy & Mather group in Ireland.
O’Connor joined Wilson Hartnell...
Out Look: Special delivery for Christmas
As we bookend Out \ Look for 2024, brands are going out with an impactful bang across the OOH landscape with innovative activations and special builds.
MediaCom Makes Four More Hires to Agency Team
MediaCom Ireland has continued its recent hiring spree with the appointment of four new staff to the agency team.
According to the agency, Jonny Allen...
Advertisers Increase their Spend on TV During 2024
Irish advertisers spent a total of €298.4m on TV advertising last year, according to the latest figures from TAM Ireland.
This was a 5.3% increase...
RedC Research Makes Key Senior Appointments
Red C Research has made a number of appointments including that of Sara Eslami who has been appointed as a director of the company.
Eslami...
Out Look: McDonald’s breakfast campaign ‘needs no explanation’
Up to 90% of people correctly identified McDonald’s Breakfast products even when shown without branding.
