Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important search market which is a key part...
Today FM Delivers Humorous Twist to #GE2020
With most media outlets focusing on the serious side of last week’s general election, Today FM opted to inject some playful and irreverent humour...
Disney OOH Goes Inside Out
Walt Disney Studios Ireland is an advocate of Outdoor. Whether it’s the next big studio release or the latest series to drop on their...
TBWADublin Create New Campaign for Laya Healthcare
With the all-important renewal period for health insurers now underway, TBWADublin has launched a new campaign for Laya healthcare which has been rolling out...
Heineken Toasts Pub Museums’ Success with Eight Cannes Lions
Publicis Dublin, in collaboration with Le Pub and Thinkhouse, set a new Irish record for winning the most Cannes Lions for a single campaign...
Bruton Orders Temporary Waiver of Broadcasting Levy for Local Radio Stations
The Minister for Communications, Richard Bruton, has instructed the Broadcasting Authority of Ireland (BAI) to waive the broadcasting levy that radio stations around the...
Opinion: How Not to Shackle the True Potential of Brands
Ross Giles and Seán Timbs, Creative Director and Senior Copywriter at Dynamo, reflect on the traditional division between brand, design and advertising agencies and...
Cannes Young Lions 2020 Winners to Participate in 2021 Festival
With the shock announcement that the Cannes Lions Festival of Creativity has been cancelled this year, IAPI is working with the organisers to clear...
Effies to be Acquired by Cannes Lions Owner Ascential
With judging for the Effie Awards Ireland 2024 well underway, Ascential, the holding company for the Cannes Lions, has announced that it is to...
Marketing Soc Panel Discuss the Brand Impact of Covid-19
Earlier this week, the Marketing Society held and online discussion around the theme 'The Brand Impact of Covid19.' The panel of speakers included included...
