DMG Rolls Out Social Media Extension Offering to Advertisers
DMG Media Ireland has launched a new self-service offering to advertisers that allows them to seamlessly run their existing social display and video campaigns...
Media Awards 2025 Set for Mansion House on May 8
The organisers of the Media Awards have announced that the gala black-tie event will take place on Thursday, May 8th 2025.
The Awards will be...
McDonald’s Turns to Dynamic Audio to Deliver New McDelivery Campaign
McDonald’s has tapped into the power of dynamic audio for its latest campaign showcasing its McDelivery service.
Created by the Bauer Media-owned audioXi, the campaign...
Back to the Future: 5 Big Insights into Life on Lockdown
In the final instalment of its Life on Lockdown research, which has been running for the last 10 weeks, B&A concludes with some insights...
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Ringers Brings Smithwicks Back to its Roots With New Campaign
Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks.
Called "Originals Find Originals”, the campaign features Tokyo’s original Irish musician...
Now, Near, Next – The Latest View from OOH
Niamh Manning, marketing executive PML Group, with this week’s view from Out of Home.
Next Monday sees the accelerated phase 3 of the government’s roadmap...
Avant Money Rings In a Year of Zeros With New Campaign...
Following on from the successful launch of Avant Money’s mortgage platform in 2024, the Dublin-based agency Dynamo has created a new campaign to promote...
Oliver Rolls Out Pan European Campaign for Malta Tourism Authority
With most European tourist destinations now open for business, the Dublin-based OLIVER Ireland has just launched a new reopening campaign for the Malta Tourism...
Core Rolls Out New Smart Energy Campaign for Energia
Core has launched a new campaign for Energia that encourages consumers to switch to an Energia smart energy plan and “enjoy the benefits of...
Opinion: A Big Secret to Share
With marketing and insights departments across the country and globe facing budget cuts, it’s important that any investment made is wise and effective. However,...
