Over 670,000 Viewers Tune into First Leaders Debate on Virgin Media
With the general election well underway, Virgin Media Television said that 670,000 viewers tuned in to its head-to-head debate between Leo Varadkar and Michael...
Opinion: Advertisers Searching For Answers with Artificial Intelligence
Artificial intelligence will definitely shake up the advertising market but how will it impact on the all-important search market which is a key part...
Today FM Delivers Humorous Twist to #GE2020
With most media outlets focusing on the serious side of last week’s general election, Today FM opted to inject some playful and irreverent humour...
Disney OOH Goes Inside Out
Walt Disney Studios Ireland is an advocate of Outdoor. Whether it’s the next big studio release or the latest series to drop on their...
TBWADublin Create New Campaign for Laya Healthcare
With the all-important renewal period for health insurers now underway, TBWADublin has launched a new campaign for Laya healthcare which has been rolling out...
Heineken Toasts Pub Museums’ Success with Eight Cannes Lions
Publicis Dublin, in collaboration with Le Pub and Thinkhouse, set a new Irish record for winning the most Cannes Lions for a single campaign...
Bruton Orders Temporary Waiver of Broadcasting Levy for Local Radio Stations
The Minister for Communications, Richard Bruton, has instructed the Broadcasting Authority of Ireland (BAI) to waive the broadcasting levy that radio stations around the...
Amárach & Future Proof Launch New Ad Testing Offering
Future Proof Insights and Amárach Research have teamed up together to roll out a new ad testing offering that brings together neuroscience and behavioural...
Marketing Soc’s Future Council to Host First Online Event
With many events and seminars moving online in response to the Covid-19 restrictions on public gatherings, the Marketing Society’s Future Council is hosting its...
Out Look: OOH Effectiveness Up 8 Points in 2024
Clarity and simplicity of message are substantive elements in garnering attention and generating recall and awareness, and in 2024, the Dublin public has generally found OOH ads easier to understand.
