IAB Ireland Webinar To Discuss Life Beyond the Cookie
As the online world prepares itself for the phasing out of third party cookies, IAB Ireland is hosting an online webinar to discuss the...
New Research Sheds a Light on the Effectiveness of Bus Advertising
New research carried out by Exterion Media demonstrates the effectiveness of bus advertising in generating significant responses from consumers. Called “Thinking Outside the Bus”,...
PwC Sponsors Business Post’s Five Degrees of Change Podcast
PwC is to sponsor The Business Post’s Five Degrees of Change podcast series as part of a deal that was brokered by Core Sponsorship...
Opinion: Belling the Sustainability Cat
While the global pandemic has preoccupied most of the world for the last 12 months, the next big problem to face the world will...
Nestlé Launches Ireland’s First OOH Campaign With 100% Recycled Paper
Nestlé Ireland has become the first advertiser in the Irish market to use 100% recycled paper for an Outdoor advertising campaign.
As part of a...
ASAI Upholds 28 Complaints About Advertisers and Brands
Molloys Pharmacy, Enerco Energy, Paddy Power, eir, Red Bull, Lee Valley Ireland and Boyle Sports are just some of the brands that fell foul...
INM Celebrates Rebrand to Mediahuis
One era closed in the Irish publishing industry this week while another one began when Ireland’s largest news publisher INM changed its name to...
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Ogilvy & MediaCom Launch New Campaign for Boots Ireland
WPP agencies Ogilvy Dublin and MediaCom have joined forces with Boots for a national campaign to drive awareness of prescription services available in its...
IAPI Launches its Diversity and Inclusion Policy
IAPI launched its new Diversity & Inclusion Policy at a special launch this week that featured Ali Hanan, the founder of Creative Equals.
The aim...
Ireland Embraces the Great Outdoors According to Core Research
While the Delta variant of Covid-19 looms large over Ireland's plans to re-open over the coming months, levels of concern about the virus in...
