INM Launches New AI-Powered Marketing Tool for Advertisers
Independent News & Media (INM) has launched a new artificial intelligence-powered marketing tool that helps advertisers optimize their advertising campaigns on group websites.
Called INM...
AAI Webinar Set to Address Transparency in the Programmatic Supply-Chain
With the issue of transparency in programmatic advertising high on the agenda in the advertising world, the AAI is hosting a webinar next week...
Gary Brown Steps Down from Folk Wunderman Thompson
Gary Brown, one of the advertising industry’s most influential figures over the last 30 years has stepped down as a director of Folk Wunderman...
ASAI Research Highlights Lack of Trust in Influencer Marketing
New research carried out by the Advertising Standards Authority of Ireland (ASAI) shows that 80% of people believe that digital advertising should be regulated...
Large Irish Delegation Gets Ready for Cannes Lions Next Week
After a gap of two years, the Cannes Lions Festival of Creativity returns as an in-person event next week and a delegation of nearly...
Gráinne Wafer to Talk About Diversity & Inclusion at MII Webinar
Gráinne Wafer, global brand director for Guinness is the speaker at the Marketing Institute’s forthcoming ‘5s Series’ of webinars which will take place online...
Consumers Want Authentic Food Brands that Speak the Truth According to...
People in Ireland now have a genuine interest in learning more about food but brand and media are not making it easy, according to...
IPG Mediabrands Picks Up Media Account for The Naked Collective
IPG Mediabrands Ireland has picked up the media buying and planning account for The Naked Collective, the manufacturer of healthy drinks that are sold...
Effie Ireland Awards Postponed until 2021
Following consultation with Effie Worldwide, the IAPI Board has postponed the inaugural Effie Awards Ireland until 2021.
“For the Irish industry IAPI feel it the...
Boots Ireland Launches Christmas Campaign Celebrating Uniqueness
Boots Ireland has launched its Christmas campaign, kicking off with a new TV ad which will be first aired during the X Factor live...
