PHD Leaves Competitors Dazed & Confused at Wide Eye Film Quiz
PHD’s “Dazed and Confused” beat stiff competition from Now TV’s “Quiz-tin Tarantino” and Havas Media’s “It’s a Von Trapp!” teams to win Wide Eye...
Out Look: OOH Performance Metrics Grow in 2023
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home
OOH Performance Metrics Grow in 2023
Analysis of our IMPACT...
Shoppers Buy More Booze During Easter Period
The ban on pubs opening up on Good Friday may be a thing of the past but shoppers in Ireland spent €34.6m on alcohol...
SuperValu Sets Out Sustainability Credentials in New Campaign from Thinkhouse
The Musgrave-owned SuperValu has rolled out a new campaign to highlight its sustainability credentials and to highlight how small actions by local communities can...
The Irish Times partners with Mum Talks for Summer of Family...
As part of its “Summer of Family” campaign the Irish Times has partnered with the Irish parenting network, Mum Talks.
The cross platform and content-led...
New LGBTQ+ Network Aims to Connect and Unite Advertising and Marketing...
A new network for LGBTQ+ professionals working in the advertising, media and marketing industry has been formed with a view to promoting LGBTQ+ within...
Young Unveils Secrets of Behavioural Science at Marketing Society Event
Applying Behavioural Science: Nudging Change Among Customers, Employees & Organisations was the theme of the recent Marketing Society event which was attended by key...
Places Still Available for Inaugural ADvocates Event on Wednesday
There are still some places left for the inaugural meetup of ADvocates, the new network for LGBTQ+ professionals and allies, working in the Irish...
Dublin Airport’s SkyScreen Takes Off
Since it was launched last month, the new Samsung SkyScreen in Dublin Airport’s T2 has proved to be a very popular choice for advertisers...
Global Research Giant IPSOS Acquires B&A
The Irish market research company B&A has been acquired by IPSOS for an undisclosed sum.
The enlarged entity will be known as IPSOS B&A. Damian...
