Tourism Ireland Launches First Global Campaign in 7 Years
https://www.youtube.com/watch?v=kVeUPnF4ZWM
Tourism Ireland has launched its first global campaign for seven years and in an industry-first it has been created by the heart rate data...
Jan Gooding to Address the Power of Positive Inclusion & Diversity...
Jan Gooding, the Chair of LGBT equality charity, Stonewall and Chair of PAMCO is the keynote speaker at the forthcoming Marketing Society’s breakfast event...
Facebook’s Nicola Mendelsohn Joins Speaker Line-up for DMX Dublin
Facebook’s vice president for the EMEA region Nicola Mendelsohn has been added to the list of keynote speakers for the forthcoming DMX Dublin event...
Extra.ie Achieves 1m Unique Users Per Month as 1st Anniversary Approaches
Less than a year after it launched, Extra.ie, the DMG Media-owned Irish News website has reported that it now has over 1m unique monthly...
Boys+Girls Joins Global Network for Independent Agencies
Boys + Girls has joined by The Network, a global network of 25 independent agencies in 27 markets.
The Network was founded by the creative...
Health & Wellness Start-up Targets Creative and Media Agencies
A new Dublin-based wellness start-up is targeting creative and media agencies with a comprehensive health and nutrition programme that aims to boost employees’ fitness,...
Opinion: Discovering the Future of Online Shopping
Following a year of dramatic growth in the online economy, ‘discovery commerce’ is well on the way to redefining the future of marketing, writes...
INM Events Taps into Gaming World for PlayersXpo Event
Independent News & Media (INM) is launching PlayersXpo, Ireland’s first global gaming and entertainment event which will be held in Dublin’s Convention Centre on...
Opinion: The Top 5 Must Haves for Effective Brand Communications
In the overall marketing mix, effective advertising is Holy Grail of all marketers. But what are the key ingredients of effectiveness in marketing communications?...
Insight of the Week: The Home Delivery Diners
A key change in consumer behaviour in recent years has been the trend towards going out less to eat and drink. One consequence of...
