JNLR: Radio Continues to Endure as Broadcasters Up their Game
With radio continuing to be the faithful companion to most Irish people, Oilbhe Doyle of Carat examines the latest batch of figures from the...
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Ad of the Week: Vodafone #TeamOfUs
With the Autumn rugby internationals almost upon us, Vodafone has ramped up its Irish rugby sponsorship activation with the launch of its #TeamOfUs campaign...
IAB Ireland Mobile Connect Conference Set for Next Thursday
The annual IAB Mobile Connect conference will take place next Thursday (October 27th) in the Guinness Storehouse. The full agenda for the event has...
Young Marketers Gather for Future Council’s First Event
Young marketers from across the industry attended the Marketing Society Future Council’s first event last week.
Aimed at marketing professionals with 3-5-years’ experience, Influencing the...
Mysterious Print Ads Get Personal
The advertising industry is always awash with rumours and conspiracy theories and this week was no different.
During the week a number of print ads...
DDFH&B and Ogilvy Bag Three Euro Effie Awards
Two Irish agencies, DDFH&B and Ogilvy & Mather, were awarded with three Effies at the Euro Effie Awards Gala in Brussels’ Cercle de Lorraine...
MEC Launches Content Marketing First for Yoplait
The Dublin agency MEC has created a new content marketing campaign for its client General Mills, owner of the Yoplait brand.
Called “I Love My...
Public Backs Advertising Funding of Dublin Bike Scheme
Research carried out by Ipsos MRBI on behalf of PML Group indicates that Dublin residents would prefer to see the funding of the Dublin...
Irish Adtech Start-up Delivers 120 Billion Impressions in First Year of...
The Irish adtech start-up Chameleon has said that it has achieved a significant milestone in its development by generating more than 120 billion impressions...
Ad of the Week: The Insolvency Service of Ireland – Irish...
Irish International Launches New Campaign for Irish Insolvency Service
Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that...
