Target McConnells Wins Safefood’s Childhood Obesity Business
Target McConnells has picked up the strategic and creative account for Safefood’s childhood obesity public health drive. The campaign, an island of Ireland initiative,...
PML Gets Smart with New OOH Campaign
A new OOH campaign from PML Group places the communications channel at the heart of Dublin city life and highlights the potential for OOH...
Geraghty Joins IPG Mediabrands as Strategy Director
Simon Geraghty has been appointed as strategy director at IPG Mediabrands.
With extensive industry experience on both the client and agency side, including stints at...
Ogilvy’s Mustang the Big Winner at APMC Awards
Ogilvy’s campaign ‘Mustang Run’ was the big winner at the Association of Promotional Marketing Consultants Star Awards which took place at the The Marker...
Irish Times Puts Trust at Centre of New Campaign
The Irish Times has moved to reinforce its position as Ireland’s most trusted publisher – according to the 2016 Reptrak Survey – by launching...
Digital OOH Adds Both Value and Recall
New research carried out by Millward Brown using facial recognition software shows that digital out-of-home advertising increases brand recall.
In a study measuring 18 different...
MEC Wavemaker and RTÉ Create Launch a Cracker for Carr’s
MEC Wavemaker (MEC’s content centric client offering) in partnership with RTÉ’s branded content team, RTÉ Create, has launched a media first in the content...
DDFH&B Poaches Aoife Moore from Rothco
DDFH&B has appointed Aoife Moore as its new managing director. Moore was headhunted from rival agency Rothco where she was business director of the...
Media Awards Shortlist to be Published on Monday April 3rd
With a little less than three weeks to go to The Media Awards 2017, the initial shortlist will be published next Monday at lunchtime.
Tickets...
DMG Media Wins Heineken’s Immersion Day Initiative
DMG Media has won this year’s annual Heineken Media Immersion Day.
The ‘Collaborate to Innovate’ theme was specifically designed to encourage the media owners to...
