Insight of the Week: The Power of Celebrity Advertising
In the Republic of Ireland, almost a quarter of adults (23%) claim to enjoy watching ads featuring their favourite celebrities. This data from Kantar...
Littlewoods to Launch Autumn Winter Campaign During Hurling Final
Littlewoods Ireland is to launch its autumn/winter TV and online campaign during the All Ireland Hurling Final between Waterford and Galway.
The campaign will promote...
McCannBlue Picks up Microsoft Account
McCannBlue has picked up the Microsoft account following a competitive pitch that involved a number of other agencies earlier this year.
According to Amie O’Neill,...
Largo Becomes King of the Bus Shelters
King, one of the nation’s leading brands, has launched an outdoor campaign through Vizeum and Source out of home.
Largo Foods has once again teamed...
OMD Wins Cairn Homes Media Account
OMD has picked up the media account for Cairn Homes, one of the country’s top house-building firms following a competitive pitch.
According to Ruchika Hassan,...
Record Entries for IMRO Radio Awards as Shortlist Published
The shortlist for the IMRO Radio Awards 2017 has been published and this year the annual awards programme looks set to be the most...
Radical Makes Several Key Appointments
Radical, the advertising content agency that is part of Core Media, has made six new senior appointments to the team, bringing the total workforce...
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Ad of the Week: FBD – Y&R Ireland
FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a...
Electric Media to Handle Sales for Buzz.ie
The digital sales house Electric Media is to handle the advertising sales for the website Buzz.ie.
Buzz.ie is owned and operated by ISL Audience Solutions,...
Coalition for Better Ads Publishes New Standards
The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that...
