Heineken Tops New Sponsorship Rankings for Ireland
Heineken has topped the rankings in the inaugural Ireland Sponsorship Reptrak 2018 survey which was published today by The Reputations Agency.
Based on the perceptions...
Dentsu Aegis Network’s Gyro to Open Irish Office in 2019
Gyro, the Dentsu Aegis-owned specialist B2B marketing agency is to open up an office in Ireland next year.
“Gyro is Dentsu Aegis Network’s global “business...
Boys+ Girls Strengthen Account Management Team
Creative agency Boys + Girls has continued to strengthen its offering with the appointment of a number of new senior hires, including that of...
Atomic DNA Appoints Sarah McDonough as Director
Atomic DNA, the employer brand arm of Dublin-based consultancy Atomic, has appointed Sarah McDonough to the role of director. She will be responsible for...
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Ad of the Week: Belief Is Everywhere
Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere’. The integrated campaign- led by a 60-second TVC directed...
Core Launches New National Sponsorship Index to Track Effectiveness
Core, Ireland’s largest marketing communications company, has launched a new National Sponsorship Index (NSI) which provides a benchmark for sponsorship effectiveness.
According to Core, the...
Verve Launches New Series of Podcasts for Marketers
The Dublin-based marketing, experiential and live events agency Verve has launched a new series of podcasts that will explore the worlds of marketing, creativity,...
Katie Taylor and Jonathan Sexton Shine in Onside’s Star Track Survey
While Conor McGregor shapes up for a potential 2.5m pay-per-views box office hit at UFC 229 fight card tomorrow night, Irish boxer Katie Taylor...
Consumers Wary of VOD Advertising According to New Research
Around 75% of Video-on-Demand (VOD) ads are skipped when the consumer is given the option, according to new research from Core.
According to the research...
Call for Entries for Marketing Society’s Research Excellence Awards 2018
The Marketing Society has launched a call for entries to the 2018 Research Excellence Awards which will be held on Friday, December 7th. To...
