IMJ Features
Opinion: What It Feels Like to be 50 and in Marketing
In an industry that is overwhelmingly dominated by 20 and 30 year olds, Rachel Costello, who is now in her 50s, writes that experience...
Opinion: Can’t You Stop Banging on About AI?
When it comes to artificial intelligence, agencies and brands need to get over themselves and stop talking about it and just do it, writes...
Bridging the Gap: How to Integrate Programmatic OOH in Wider Media...
In the second in a series of “How To” reports, Eoin Carroll, Programmatic Lead with Talon delves into programmatic OOH and how it can...
Opinion: FIFA World Cup Offers Advertisers a Big OOH Opportunity
With the FIFA World Cup taking place later this year and the Republic of Ireland still in with a chance of qualifying, it’s going...
The Reminder Effect: Making Memory Easy to Find
OOH’s reminder role works hardest when brand, message and creative cues are clear enough to be recognised quickly.
Why Nothing Beats Radio
Tuesday June 30th 2015. I closed the door of my iRadio office and sat back in my chair to listen. Twenty minutes of sound effects,...
COVID-19 Pandemic Dominates Core Cultural Index for 2020
COVID-19-related stories dominated the news agenda for 2020 according the end-of-year Core Cultural Index report which sought the views of over 15,000 people throughout...
Opinion: Privacy, the Metaverse and Sustainability Dominate DMEXCO 2022
Fresh from his recent visit to DMEXCO 2022 in Cologne, Dave Thomson, head of digital at Starcom shares his take on the two-day event...
Opinion: Get Ready to Sleigh the Season With OOH
With Christmas just around the corner and consumer behavior poised for a seasonal change as we count down the days, advertisers will be turning...
Opinion: The Growing Importance of Effectiveness in Online Advertising
With more and more investment being made in digital advertising, it is becoming increasingly important for brands to ensure that their online ads are...
